Candidates control...
We live in the age of social media. Indeed, many of us...
Read More
-
Snapchat: Embarrassing parents and social media
18th November 2016 -
Racial Attacks Detailed On Social Media
20th January 2017 -
Is Social Media The Future Of Healthcare?
25th November 2016 -
-
Peak friendship: data reveals when you’ll be most popular
16th January 2017 -
What Twitter’s streaming experiment means for the future of live TV
15th December 2016 -
5 WAYS BRANDS CAN ROCK THEIR SNAPCHAT STRATEGY
6th December 2016 -
Social media is harming the mental health of teenagers.
1st December 2016 -
Awake, online and sleep-deprived – the rise of the teenage ‘vamper’
22nd December 2016 -
-
What’s wrong with the web and do we need to fix it?
6th February 2017 -
-
Yes, you really can judge a book by its cover
29th December 2016 -
Social media and crime: the good, the bad and the ugly
19th October 2016 -
Feeling so emotional: why we rage about religion on Facebook
10th January 2017 -
The Case for 'Friending' Educators on Social Media
4th December 2016 -
1 in 4 Canadians say they've been harassed on social media
18th November 2016 -
computational approaches to analyze the text of the messages. Analysis activities include creating a set of categories to describe the social media messages, having two or more people read a sample of the messages and tagging them with those categories, and then using computer software that identifies patterns and features in messages that share the same category. The software then generates algorithms or a set of rules that specify what features to look for in messages to assign them to the proper category. People agree about 70 percent of the time when they categorize samples of the candidates’ social media messages. Our algorithms, by comparison, are more accurate than people. They are correct between 75 and 85 percent of the time (depending on the category). The benefit of algorithms is that we can efficiently categorize all of the candidates’ messages rather than using samples, and the algorithm is consistent and less likely to be influenced by subjective perceptions that humans naturally bring to communication analysis. Our analysis suggests that the public is not getting from the candidates what they need to make a good judgment of who should be president.
Republicans less likely to talk issues online
There are stark differences in the ways Clinton and Trump used social media to strategically construct their vision for the country. Clinton often produced almost three times as many messages as Trump about the issues, such as education, the economy and women’s issues. Indeed, the main candidates for the Democratic Party were more likely to post messages on policy and issue matters than the most popular candidates for the Republican Party. This is true if they are posting messages that articulate their own policy positions or attack others’ policy positions. The style of Trump’s posts on the issues is distinct when compared with Clinton. Where she routinely provided reasons, facts and statistics in support of her positions, Trump offered broad generalizations or generic claims with little evidence to back them up. Take for example, these posts from Clinton on Twitter:
MIMI & BAE
7th December 2016
Holiday Social Media Tips for Baby Boomers
28th February 2017
Social Media Changed My Life and Helps Me To Help Others
21st November 2016
Social media and the law are striking back at revenge porn
17th January 2017Republicans less likely to talk issues online
There are stark differences in the ways Clinton and Trump used social media to strategically construct their vision for the country. Clinton often produced almost three times as many messages as Trump about the issues, such as education, the economy and women’s issues. Indeed, the main candidates for the Democratic Party were more likely to post messages on policy and issue matters than the most popular candidates for the Republican Party. This is true if they are posting messages that articulate their own policy positions or attack others’ policy positions. The style of Trump’s posts on the issues is distinct when compared with Clinton. Where she routinely provided reasons, facts and statistics in support of her positions, Trump offered broad generalizations or generic claims with little evidence to back them up. Take for example, these posts from Clinton on Twitter:
@ Office
22nd November 2016
5 Things You Need To Know About Getting Recruited Through Social Media
16th November 2016
Myth busting the cybersafety debate
17th January 2017