CHENNAI (INDIA): Social networking platforms are increasingly becoming popular source of information for vehicle buying, a study says.
According to JD Power India Sales Satisfaction Index 2016, the usage of internet for information regarding purchase of new vehicles has increased to 34% in 2016, from 28% in 2015.
While 24% of customers refer some form of social media to gather information ahead of purchase of new vehicle, the study said 18% indicate posting their “purchase experience” online.
It also said, 37% of customers have experienced problems with selection of models, while 17% said they faced pressure from the dealer, where the purchase was made.
Among automobile manufacturers, Japanese car maker Toyota Motor ranked first in terms of sales satisfaction.
“It performs particularly well in the delivery process factor. Another Japanese auto maker Nissan was ranked second in salesperson factor while Honda, Hyundai and Mahindra were ranked third,” it said.