Internet shopping has changed the way people buy things. Now more than ever, people look towards the opinions of others to help them analyze a product. For any popular product you will find hundreds if not thousands of impartial product reviews posted on the web across the social media pages of the respective online shopping sites. Online shoppers now have easy access to this huge resource of consumer reviews to help them decide where and how to spend their money. This is how social commerce has changed the way people shop for products with the help of social media.
But how can you use this to your advantage? The presence of products reviews and service reviews can prove to be what clinches a sale. If a consumer discovers a product on your e-commerce site, their next step will be to look for reviews to find out how well rated the product is on your social media page
. Unless you display reviews on your own site, those potential customers will click over to another site to find reviews, and will probably buy the product elsewhere.
There are three key ways you can leverage social commerce to to help boost sales and conversions – this is through displaying product reviews on your site, displaying service reviews on your site, and through encouraging customer interaction.
Here is an overview of how effective these three elements of social media commerce can be…
Displaying product reviews from real consumers is a powerful way of prompting a customer to buy from your website and not from a competitor. Even if the user does not buy the exact product they were initially interested in, it’s likely that they will stick around on your social media collaborative page and read reviews of other products you have listed.
Your own customers can then become your best salespeople, as many of them will go on to write positive reviews of products and share across on social media with their friends about they have bought from your site, which will encourage others to buy.
In addition to being reassured about the quality of a product, customers also need to have trust in where they are buying from. Online shoppers are very cautious so like to search for signs of good brand reputation. By displaying impartial customer service reviews of your site and on the response on your social media page, you reassure customers that they are safe to order from you. By doing this, you can combat any last minute jitters that a customer may have when making their purchasing decision.
Interaction between the users of your site is another key element that can help customers to get the information they need before making a purchase. For instance, if a customer would like to know a certain piece of information that cannot be gathered from your site, they could contact a previous buyer from your social media page to get their questions answered. This adds another dimension to your site that carries many top line benefits.