KPMG. A new term – “the social organization” – has even entered the lexicon of management.
But 65% of organizations have no clear policies or guidelines on employees’ use of social media, 67% provide no training to employees, and almost half do not monitor what is said about the organization in social media.
These are findings from a recent University of Technology Sydney study of the use of social media in more than 200 private and public sector organizations in Australasia – covering Australia, New Zealand, Singapore and Hong Kong.
The findings point to a concerning lack of governance and a lack of strategy in what is becoming an increasing investment of time and resources.
Policies and guidelines
The study found only 34.8% of organizations have specific policies and guidelines on social media use by their employees. More than 22% have no policy or guidelines at all, and another 20% rely on verbal instructions and occasional emails.
KPMG. A new term – “the social organization” – has even entered the lexicon of management.
But 65% of organizations have no clear policies or guidelines on employees’ use of social media, 67% provide no training to employees, and almost half do not monitor what is said about the organization in social media.
These are findings from a recent University of Technology Sydney study of the use of social media in more than 200 private and public sector organizations in Australasia – covering Australia, New Zealand, Singapore and Hong Kong.
The findings point to a concerning lack of governance and a lack of strategy in what is becoming an increasing investment of time and resources.
Policies and guidelines
The study found only 34.8% of organizations have specific policies and guidelines on social media use by their employees. More than 22% have no policy or guidelines at all, and another 20% rely on verbal instructions and occasional emails.
KPMG. A new term – “the social organization” – has even entered the lexicon of management.
But 65% of organizations have no clear policies or guidelines on employees’ use of social media, 67% provide no training to employees, and almost half do not monitor what is said about the organization in social media.
These are findings from a recent University of Technology Sydney study of the use of social media in more than 200 private and public sector organizations in Australasia – covering Australia, New Zealand, Singapore and Hong Kong.
The findings point to a concerning lack of governance and a lack of strategy in what is becoming an increasing investment of time and resources.
Policies and guidelines
The study found only 34.8% of organizations have specific policies and guidelines on social media use by their employees. More than 22% have no policy or guidelines at all, and another 20% rely on verbal instructions and occasional emails.